If You Stand for Nothing, What’ll You Fall For?…standing for something also means standing against something.
How to Build a StrategyIn last week’s article, I told you How to Build a Cathedral. Your campaign (cathedral) is made up of many ads (bricks) that have been arranged according to a strategy (or blueprint). That’s not the hard part. The hard part is coming up with that strategy. You dev...
How to Build a CathedralIf you try to be known for everything, you end up being known for nothing.
Wizard of Ads
Roy H. Williams, author of The Wizard of Ads trilogy, has made it his life’s work to understand why people do the things they do, and how to use words to get people to do what we want them to do. Wizard of Ads, Inc., and the non-profit business school Wizard Academy, have helped thousands of small businesses become big brands to their local customers.
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