Marketing > AdvertisingAdvertising is part of marketing. Marketing is not advertising.
Nows or Laters?you just told them to give up on you People are in the market to buy what you’re sellin’ today. There are also people who are not shopping right now
C. F. Hathaway’s Formula for Maximizing a Small Ad BudgetThe less money you have, the more curious energy your ad needs.
Wizard of Ads
Roy H. Williams, author of The Wizard of Ads trilogy, has made it his life’s work to understand why people do the things they do, and how to use words to get people to do what we want them to do. Wizard of Ads, Inc., and the non-profit business school Wizard Academy, have helped thousands of small businesses become big brands to their local customers.
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