How to be Smart in 5 WordsIdeas are not perfect. They’re just ideas.
Always Pay the BuskerAccountants, chiropractors, car dealers, and roofers all need a little busker in them.
Marketing > AdvertisingAdvertising is part of marketing. Marketing is not advertising.
Wizard of Ads
Roy H. Williams, author of The Wizard of Ads trilogy, has made it his life’s work to understand why people do the things they do, and how to use words to get people to do what we want them to do. Wizard of Ads, Inc., and the non-profit business school Wizard Academy, have helped thousands of small businesses become big brands to their local customers.
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