The Magical Mythical Maze of Online AdvertisingYou can’t reach the masses by targeting online.
What Fireworks Can Teach You About AdvertisingIf you are always having a sale, then you’re never really having a sale
[Video] Speaking the Language of the Customer“The customer rarely buys what the business thinks it’s selling”
Wizard of Ads
Roy H. Williams, author of The Wizard of Ads trilogy, has made it his life’s work to understand why people do the things they do, and how to use words to get people to do what we want them to do. Wizard of Ads, Inc., and the non-profit business school Wizard Academy, have helped thousands of small businesses become big brands to their local customers.
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