You can’t reach the masses by targeting online.
If you are always having a sale, then you’re never really having a sale
“The customer rarely buys what the business thinks it’s selling”
Being friendly and good isn’t special. It’s normal. It’s expected.
Your brain, in all its efficiency, will give you the gift of an idea as promptly as possible. Other people’s brains are doing that too.
You are living in the age of overchoice.
Yes or no questions invite the customer to say “no.”
Don’t make those commercials too slick… people will slide right off.
Welcome to the intersection of faith and fact.
People will come with new ideas. Thank them politely, and move on.