That’s Not Gonna Work

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“That’s not gonna work.”

Try it anyway.

“It’s too risky.”

Take the risk anyway.

“We’ve never done it that way.”

Do it that way now.

“What if people laugh?”

Make sure they laugh ‘till their sides hurt.

“I’m not sure about this.”

There’s only one way to find out.

“We tried that before.”

You tried something similar at a different time.  This is now.

“What if I fail?”

What if you soar?

“What if I fail!”

You just learned something.  Try again.

“I’m not ready.”

Nobody ever is.

“I’m really not ready.”

Do it anyway.

“Has somebody tried this before?”

No.  Isn’t that amazing?

“I need a guarantee.”

Go buy a refrigerator.

“I don’t like taking risks.”

How did you ever get out of your house today?

“It’s not perfect.”

It doesn’t have to be.

“I don’t have enough time.”

Better start now.

“I’m scared.”

That’s called being a human.

“What if…?”

What if! Indeed!


Johnny Molson


The Magic Dozen is almost full.  Check this out:


Sept 18, 2018, Seattle, WA
Spend a day with Roy H. Williams and 24 of the Wizard of Ads partners in a custom, advertising campaign workshop that will produce…
  • A document that clearly articulates the values and culture of your company
  • A list of recurrent themes and phrases for which your company will be known
  • A distinct guide codifying your brand’s unique personality and appeal
  • A compelling story of your company’s origins
  • A master ad script that launches it all
  • Optional 4 weeks of follow-up sessions with a Wizard of Ads partner to aid in implementation
Use it, and it will be the most successful ad campaign your company has ever embraced
We’ll be meeting at Axis Pioneer Square  half event venue, half art gallery with 5-star food catered by Duo’s catering and lots of “purple coffee” and artisan beers provided by us.  You might even decide to walk over to Pike’s Place Market or the Bainbridge ferry to cross Puget Sound.  Seriously, the place and food alone are worth coming.
***There will be no sales pitch, networking or any other annoying attempt to do anything other than help you and your business.  This is a workshop limited to business owners.  If you want to work with a Wizard of Ads partner beyond the event, you must ask us for us to even consider whether we’d be a good match as your consultants. ***
Normal Cost: $2500 + travel/lodging to/from Seattle
Register Before Aug. 30th and save $250
Because you received my referral, Save another $750 in the checkout process by using the code: JMOL750.
That means you’ll leave with a campaign that can grow your business by multiples for $1500 and a trip to Seattle.

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