“That’s not gonna work.”
Try it anyway.
“It’s too risky.”
Take the risk anyway.
“We’ve never done it that way.”
Do it that way now.
“What if people laugh?”
Make sure they laugh ‘till their sides hurt.
“I’m not sure about this.”
There’s only one way to find out.
“We tried that before.”
You tried something similar at a different time. This is now.
“What if I fail?”
What if you soar?
“What if I fail!”
You just learned something. Try again.
“I’m not ready.”
Nobody ever is.
“I’m really not ready.”
Do it anyway.
“Has somebody tried this before?”
No. Isn’t that amazing?
“I need a guarantee.”
Go buy a refrigerator.
“I don’t like taking risks.”
How did you ever get out of your house today?
“It’s not perfect.”
It doesn’t have to be.
“I don’t have enough time.”
Better start now.
That’s called being a human.
What if! Indeed!
The Magic Dozen is almost full. Check this out:
- A document that clearly articulates the values and culture of your company
- A list of recurrent themes and phrases for which your company will be known
- A distinct guide codifying your brand’s unique personality and appeal
- A compelling story of your company’s origins
- A master ad script that launches it all
- Optional 4 weeks of follow-up sessions with a Wizard of Ads partner to aid in implementation