The Influencers

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The Influencers

You can learn a lot about a person by the books on his shelf

A few of the finest books on marketing

 The best selling Wizard of Ads Trilogy is the basis of everything we do.  Our company’s founder, Roy H. Williams, put out 3 of the most fascinating and easy to read books on marketing.  Start here if you’re gonna start anywhere

 The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires

 Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold

Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion

 

  Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith

 

 All Marketers Are Liars: How Marketing Really Works–and Why Authenticity Is the Best Marketing of All by Seth Godin

 

  Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath

 

 BrandsFormation by Chuck Mefford

 

  Ogilvy on Advertising by David Ogilvy

 

  Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

 

  Positioning: The Battle for Your Mind by Al Ries & Jack Trout
 The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries & Jack Trout

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