And what we are not
Wizard of Ads is a marketing and business strategy firm. Our goals:
Become the brand customers think of first and feel the best about.
More customers call you.
More customers visit your website.
More customers walk throughout your store.
The results? You grow faster.
We are not an ad agency.
We create a strategy, develop the message and negotiate the media. For this there is a one-time fee to get things going. Creating the message, a market visit, media negotiations, etc. After the market visit, there is on-going retainer that is adjusted annually either up or down based upon gross profits, compared to the baseline.Unlike an ad agency, we are not paid a percentage when we buy advertising. We will negotiate and place the media buys, however that does not pass through us. Any agency commission that might exist gets returned back to you. We only make money when you make money.
We make money when you make money. How does that work?
We partner with independent business owners who happen to be good at what they do and are just in need of consulting and marketing their business more efficiently. Our future income potential is tied to the success of our clients. Once we set an annual fee, the only way we ever receive an increase is by growing your business. Together we will agree on a baseline number to measure growth. Twelve months from now we’ll compare the numbers. If we help grow your business grow 10% then we receive a 10% increase to our fee. If your gross income drops by 10% then we also take a 10% cut in pay.
Are you the top dog, bumping your head on the ceiling regarding growth potential? If so, then the annual fee will be higher because our potential for increases based on your growth is limited.
Are you a diamond in the rough with huge growth potential?
Then your fee would be much lower because our opportunity for increasing our monthly fee is much easier to accomplish.
Once we understand what your true goals are and the scope of work needed to accomplish them, then we can provide a real number for the upfront retainer and monthly fee.